Promoting High-Impact Health Practices

Technical Approaches

Promoting High-Impact Health Practices

Corus International promotes the adoption and sustained use of evidence-based health practices that improve well-being for individuals, households and communities. Through our Promoting High-Impact Health Practices (PHIHP) Framework, Corus and our family of organizations, including IMA World Health and Lutheran World Relief, support locally led solutions that strengthen trust between communities and health systems while increasing the adoption and maintenance of life-saving practices. 

Our approach recognizes that health outcomes are shaped not only by access to services but also by social norms, community engagement and trust in health systems. Corus works with communities, governments and local partners to address the social, cultural and environmental drivers that influence health practices. Through participatory processes and evidence-informed strategies, we strengthen both community demand for services and provider responsiveness.  

We promote high-impact health practices by following a collaborative and iterative process: 

 - Programs begin with qualitative and quantitative research to identify barriers, motivators and contextual factors shaping health practices.

 - Community members, health workers, civil society organizations and government partners co-design solutions tailored to local priorities and cultural contexts.

 - Corus works collaboratively alongside local partners and government institutions to implement interventions that strengthen service delivery and increase community engagement with health systems.

 - Participatory programs combine accountable monitoring with community-driven learning approaches to generate insights, refine interventions and scale effective strategies. 

This process ensures that programs remain locally driven, evidence-informed and responsive to evolving community needs. 

Download Now Jul 04, 2026