The NNCC project places advertorials in provincial newspapers to raise awareness about stunting among key decision makers who play a pivotal role in policy reform. Despite the rapid rise of new media, newspapers continue to be the most popular and influential source of information for decision makers at these levels.
In February, NNCC placed an advertorial in three provincial newspapers: Kalteng Pos, Sumatera Ekspres and Tribune Pontiank. The ad featured an article on the link between sanitation and stunting reduction, and reached an estimated 188,800 people based on the circulation numbers of all three papers, as a way to reach district officials who might prioritize nutritional programs in their work.
Talk Shows and News Coverage
Both are hosted and covered on television and radio stations, and are also geared towards policy makers, providing them with a platform to be advocates of stunting and reinforcing their commitment and accountability to the public.
Earlier this year, NNCC produced and broadcasted a total of five television and radio talk shows involving provincial and district health officials along with other experts. The project also created a series on stunting with Dr. Oz Indonesia and worked with a number of local media outlets to cover district and provincial campaign activities.